Task: The goal of the advertisement was to appeal to a younger audience (agees 16-24). The product Marmite was assigned to me, to attempt a new strategy, one that was not similar to their previous campaigns.

​

This advertisement for Marmite I think is a great balance between their old slogan and a new headline to appeal to younger audiences. Their old message strategy of “Love it or Hate it, Just don’t forget it” did a good job at turning the negative fact that some people don’t like their product into a campaign. This new advertisement I wanted to still tie in the fact that some people may not like the product, but now it is on the market to try the product.

​

The advertisement was recommended to be “bold and plain” with simply the picture of the product, little text, and the logo for the manufacturer. Knowing this, I wanted to explore the idea of engaging the with the audience.  I did this with the statement “Dare you to Try It.” This headline implies an action and the word “Dare” I think is able to engage people because they may feel challenged to do something. Whether they attempt that challenge or not, they at least stop to ponder on the thought.

 

The second part to the headline, “You might actually like it,” is the company’s way of saying that the product is good and should be valued by the consumer.

​

The subheading at the bottom I felt described the flavor of marmite as providing a punch. So that young adults would be more interested in what they can get from the product as well as the taste that they now can imagine.

​