Press Release Writing Examples
These writing samples do not reflect the work of any particular organization and serves only as an example of my writing and piecing together of a press release.
News Release
FOR IMMEDIATE RELEASE Contact Information:
October 18, 2017 Sarah Pilot, Media Director
317-123-4567
Nonstop Flights Create Record Numbers at Indianapolis Airport
Indianapolis Airports hit record number of passengers in 2016 by offering further nonstop destinations.
[Indianapolis] A record number of passengers have departed in plane flights from the Indianapolis International Airport since late last fall. The larger numbers of visitors are largely contributed to the increased destinations and the offering of additional nonstop flights.
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The increase in airlines offering more nonstop destinations contributed to the record year, with new flights launched to Chicago, Jacksonville, Philadelphia, Punta Cana, and Savannah in 2016.
Executive director of Indianapolis International Airport, Mario Rodriquez said, “We knew we were likely looking at history-making news in the fall, when we saw an accumulation of record-breaking months in April, June, September and October.”
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8.5 million passengers traveled through the halls last year. This set a record for the newest terminal which opened in 2008, and has served as the primary location for air travel in Indiana.
Prior to November 2015, Indy airport had not broken a monthly passenger record since July 2008. Indianapolis Airport has served half a million more passengers in 2016 than in 2015, and fell short by just 1 percent of setting an all-time record for Indy airport operations, previously set in 2005.
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Carriers like Southwest, American, Delta and United carried the bulk of passenger traffic, with Southwest taking the top spot with 33 percent of passenger travel. Rodriquez points out that, “Southwest alone carried enough passengers to equate to nearly half of the residential population of Indiana.”
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In addition, Alaska Airlines announced in 2016 that it will begin service to Seattle in May 2017, which will broaden access for the Indiana tech sector and could help increase convention participation in Indianapolis.
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The record number of passengers have had an impact on our community. By contributing more than $5.4 billion to the Marion County economy and supporting more than 22,000 jobs; this influx of passengers is supporting more than just Indianapolis travelers.
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“This has become a trend,” says Rodriquez. “In the last three years, we’ve maintained or grown passenger traffic year over year in 33 of 36 months. Our airline partners collectively increased seat capacity by 9 percent in 2016, which means they made a strategic decision to invest in making more seats available for passengers to fly.”
About the organization: Indianapolis International Airport was voted Best Airport in North America by Airports Council International five out of the last six years and Best Airport in America by readers of Condé Nast Traveler for the last three years. It is owned and operated by the Indianapolis Airport Authority (IAA), a municipal corporation formed by the General Assembly in 1962.
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